The Dark Side Of Apple’s Retail Empire. ~BEST OF THE WEB:


Apple’s retail chain has been one of the biggest industry success stories over the past decade. When Steve Jobs originally pitched the idea to the board back in 2000, they thought he was crazy. Now, it has hundreds of stores worldwide and is one of the most profitable companies per square footage.

When new products are released, hundreds – even thousands – of people line up for hours to get a glimpse. The stores are always full and employees are run off their feet.

And as it turns out, they’re not too happy about the situation either.

This piece in The New York Times has taken some time to speak with some of the company’s 30,000 retail employees, and they’re not too happy. For one thing, they claim they’re not being paid enough.

“I was earning $11.25 an hour,” he said. “Part of me was thinking, ‘This is great. I’m an Apple fan, the store is doing really well.’ But when you look at the amount of money the company is making and then you look at your paycheck, it’s kind of tough,” former employee Jordan Golson told the publication.

Part of the problem is that there’s a never-ending stream of employees lining up to join the company’s ranks. And unlike other companies, these employees actually believe they’re helping make people’s lives easier. They work there because they’re fans of the Apple product range in the first place.

“When you’re working for Apple you feel like you’re working for this greater good,” says a former salesman. “That’s why they don’t have a revolution on their hands.”

That’s also why they’re able to pick from hundreds of resumes, and why they’re able to turn away candidates from group interviews if they are no more than three minutes late, according to the story.

But on the flipside, having Apple on your resume can be a huge boost. The team receives excellent training, and they can help develop interpersonal skills used at any job.

“And we told trainees that the first thing they needed to do was acknowledge the problem, though don’t promise you can fix the problem,” former manager Shane Garcia said. “If you can, let them know that you have felt some of the emotions they are feeling. But you have to be careful because you don’t want to lie about that.”

But at the end of the day, some Apple employees just aren’t happy and can’t wait to get out. According to a survey distributed among employees, and referenced by the publication, staff were asked to say whether they’d recommend Apple as place of work to friends and family – a “1” was marked as a “not likely”, with a “10” interpreted as a “promoter” of the company.

The results, taken from two cities, came back with fives and sixes. But as one employee points out, it’s not necessarily a problem.

“There was never a shortage of resumes,” he said. “People will always want to work for Apple.” Source/Credit: Patrick Stafford for smartcompany.com.

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Posted on June 28, 2012, in Employee Engagement. Bookmark the permalink. Leave a comment.

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