Explosion To 60 Million Uniques: How Indeed,The World’s Largest Job Search Site Did It.


New York-based Indeed, a pay-per-click job listing and search site, is one of the largest career sites in the world.

Founded in 2004, Indeed has 360 employees. It boasts 60 million monthly unique visitors and 1 billion job searches.  It works with 25,000 partnering sites and it is profitable.

We asked CEO Paul Forster how it achieved its rapid growth and how it caught up to pre-existing competitor, Monster.

Forster says the key to explosive growth is creating a great user experience.  Most of the growth has been organic although Indeed does some search marketing.

While word of mouth might be part of its growth story, Indeed has also launched a lot of new products and publisher partnerships to increase its reach.

The 60 million uniques aren’t on Indeed.com alone.  They’re spread over all of Indeed’s partnering sites.  Indeed powers the career and job sections of publishers like Bloomberg BusinessWeek.

In addition, Indeed has email products that push listings to users; it also syndicates sponsored jobs across the web. Sponsored jobs are how Indeed generates most of its revenue.

Its API and mobile application have also helped Indeed grow. While Forster wouldn’t say how much traffic or revenue is generated via the mobile app, he says it is “significant and growing.”

Indeed has been growing internationally too.  About 50% of its traffic and 20% of its revenue are from outside the US. To fuel growth abroad, Indeed is opening a European headquarters in Dublin in the next few weeks.

Indeed has also grown beyond job search; it is now a job placement tool too. Last year it launched Indeed Apply, a one-click solution for job applicants who host resumes on Indeed. Now there are more than 2.5 million resumes in its database.  Indeed is working on ways to monetize the growing resume file too.

In addition Indeed produces job trends reports as well as ratings and reviews for companies.

All in, Indeed has at least ten products working simultaneously to help it dominate the online job market.

When asked about an IPO Forster replied, “An IPO is an option for us because Indeed has been growing so fast. It’s profitable so we’re an attractive candidate.  It’s something we’re evaluating but we haven’t made any definitive decisions yet.”  Source: Alyson Shontell for Business Insider, San Francisco Chronicle.

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Posted on February 23, 2012, in Job Search and tagged , , , . Bookmark the permalink. Leave a comment.

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