Does Your Ex-Employee Own Your Company’s Twitter Account?
How much is a tweet worth? And how much does a Twitter follower cost?
Noah Kravitz’s former employer, Phonedog.com, is claiming ownership of the Twitter account he started at the company and is suing for damages.
In base economic terms, the value of individual Twitter updates seems to be negligible; after all, what is a Twitter post but a few bits of data sent caroming through the Internet? But in a world where social media’s influence can mean the difference between a lucrative sale and another fruitless cold call, social media accounts at companies have taken on added significance.
The question is: Can a company cash in on, and claim ownership of, an employee’s social media account, and if so, what does that mean for workers who are increasingly posting to Twitter, Facebook and Google Plus during work hours? Read the full article by John Biggs at the New York Times here.