Survey Shows That Employees Exiting Big Companies Would Not Recommend Them.

A new study finds that the vast majority of employees are leaving big companies feeling so disgruntled that they would not recommend the company to peers.  Companies looking to recruit new staffers may have some bad PR to contend with first, courtesy of former employees who walked out the door with bad feelings.

A new poll shows that the majority of departing employees—more than 75 percent—left their old companies feeling so disgruntled that they would not recommend their former employers to friends or peers.

The study, which appeared in the Wall Street Journal Monday, was based upon exit interviews of 4,300 people exiting 80 companies with $2 billion or more in revenues, and was aggregated by research and advisory firm Corporate Executive Board Co.

The results reflected the worst percentage the survey had seen in at least five years. In 2008, just as the downturn began, only 42 percent of employees said that they would not recommend a former employer. The culprit behind numbers that have nearly doubled appears to be employees feeling as if they were treated with disregard during the recession.

“Companies were blunt and rough-and-tumble with their workforce. They created a sense that ‘the company doesn’t care about me,'” Brian Kropp, a managing director with the CEB, told the Journal.

Given that losing a valuable employee could cost upwards of $125,000 and even as much as $1 million for top companies, recruiting is no small feat. Because of this, some experts suggest that companies ask employees what they like and don’t like about working at the company before they take to Facebook and Twitter and share their discontent with everyone they know.

Running a startup? Potential stock or options can keep employees motivated, as can sharing information about the company’s goals and its vision. Click here for more tips on retaining staffers. ~


Posted on August 9, 2011, in Employee Engagement and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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